One of the great reason as to why eBay is a great way to make money online rather having your own website is that eBay spends millions on advertising, marketing and constant site upgrades making it the best place to shop online. This means eBay does all the hard work for you bringing in tons of buying traffic. A keyword phrase here is "Buying Traffic" the majority people visiting the site is itching to buy something. This is the best type of traffic! All we need to do is get those eyes at our listings. So here we go, 7 secret traffic sucking tips the power sellers use.
Keywords: The Keywords in your listings title are probably the most important part of your listing because of eBays best match algorithm. Your keywords make up a huge part of being on the first page of the the listings. Being on the first page of the listing alone will make a massive difference to your sales so make sure you use all the keywords (these are relevant words to your listing) possible in your title. You should use every relevant keyword, feature of your item to help it get picked up in multiple different types of searches people will enter. Things to think about when writing your title. Brand name, what it is, size, colour, model name/number, material, associated names (be careful with this one, don't use brand names similar or items that are similar ) Stick to what it is i.e Rollerskates - Skates - Roller skates. those are 3 keywords that will be used by people for the same thing.
Ramp up your listings: One of my favourite ways to increase traffic is by having a lot of listings. They must be in keeping with your niche though. Just by having 100 more listings, dramatically increases your views to your shop. eBay brought in a new rule about duplicate listings meaning you can't have multiple listings for the same item. i.e 10 separate listings for the same bucket or toaster or football, you would only be able to have one listing. All you need to do is find cheap items that are in keeping with your niche so they will be interested with your main selling items. So if you sell fancy dress costumes you can sell dvd's which are easy to buy in bulk cheaply,these will generate huge amounts of traffic and all you do is ask them to check out your other listings. You just need to think about your customers and what else they would be interested in. Then find products that you can source cheaply and preferably in bulk. You can find these items easily at Salehoo. Find 100+ products list them as auctions to keep them displayed for long periods and keep customers coming backto check on the listings, rather than buy it now's, which when bought are taken off.
Penny auctions: In keeping with the above Penny auctions are probably my best way to increase eBay traffic to your listings. If you combine the above with listing them at a penny this will dramatically increase your traffic. Everybody loves a bargain. People can not resist checking out an item listed for a penny.
There are many more ways you can pull in droves of buying viewers to your listings. This is often referred as a loss leader but the loss you make in the penny auction (which will be small or could even make a small profit!) will be made up by the profits you make selling your large profit items when the traffic you pulled in with the penny auction is directed to your better item. eBay is a numbers game that loves the snowball effect. More buying customers will attract more buying customers.
Auctions: Auctions are great traffic pullers as they do something to people, which makes them keep coming back to your listing so not to be outbid by the other person. The great thing with these is they will be on the full duration rather than ending when someone buys now. Many people will also "watch" an auction which will constantly bring them back to your listings. You should always mix up with your listings with buy it nows and auctions. You should always do testing with auction to find what the best items are that are pulling in the most traffic and making minimal losses.
Bring your hard work back: One of the best lessons I learned when eBaying is bringing your customers back to you. You are missing a massive opportunity if you just let your "buying" customer walk out the door ( so to speak ) with their bought item. Make sure you leave a business card in the packaging with every order and make sure you also give the customer a reason to come back and buy from you again or encourage them to get a friend or relative to buy from you. Offer discounts on their next purchase or throw in a free pen or keyring with your eBay name on it. This is probably the golden egg in any business. Many successful eBayer's, shop owners, website owners, make so much more money than you is because they have returning customers they don't need to rely on new customers because their original buyers keep coming back. John Thornhill shows you how to bring customers back over and over again reducing your overheads and increasing your profits.
Auction a luxury item: Big big companies do this all the time. They don't give away cars, large sums of money, holidays for the hell of it. They are a marketing tactic that attracts eyes to the business and putting them in the public eye, sticking in peoples minds bringing them back to the business long after the item is given away. So how can you use this in your eBay listings? If it is in your budget to give something away ( which you won't necessarily be doing ) then this is a great way to bring ridiculous amounts of traffic. This will work all year round but will probably work best at Christmas time if you can get hold of the must have toy and list it for 1p. This will get you serious amounts of traffic fast. The item will no doubt get bidded up to if not more than what you paid for it!
Think seasonal: There are multiple "buying" times of the year which we must take advantage of. These are the times when society tells us we must buy. Christmas being the most obvious, some business's only earn a profit in this month! This tells you how powerful these buying times are. You will naturally make more sales around Christmas time but try and sell something Christmas themed or normal Christmas buying items - tinsel, wrapping paper, Christmas hats, decorations. Just to pull as many people in to your listings. Do the same for all the other buying times of the year - Valentines day, Fathers day, Mothers day, Easter, Summer Holidays, Returning Back to school, Halloween, Fireworks night! This will bring you in buying traffic all year round.
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